Milk old topics before moving to new ones

Debunking the 'post daily' myth: Why less might be more in content creation. Explore smarter strategies to maximize your ideas and beat algorithm fatigue without burning out.

Chibuzor Obilom
August 25, 2024
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Micros

This topic coincides with several posts I have seen recently. These posts share a common goal of debunking the ‘post everyday myth’. They offer ample discouragement to follow that path while sharing reasons it is a fad.

Posting new things everyday became a thing at the height of social media. It was common to see social media strategists and advisors telling people to post everyday (I was also a culprit).

I tried it though, in the spirit of practicing what I preached. But I did not keep up. This is the major reason my Instagram page is a ghost house.

I blame the algorithms, though. You need to warm up your account with regular posts. Otherwise, your next posts will be seen less by your followers. They will also be seen less by other users on those platforms.

Besides, posting every day or publishing new posts per time causes fatigue. There is another downside to this practice. Frequent posting can also lead to burnout.

Losing the opportunity to get the most from a topic before moving to the next

There are 2 levels to milking your content topic before moving to the next.

Level 1

Let’s say your article or content is “[Number] [Things] about/for/on [X], e.g. 5 Hacks/Tips for X. You can get 5 more pieces, that is 6 in total (n+1).

The breakdown.

  1. 5 Hacks/Tips for X
  2. Write more about Hack/Tip #1
  3. Write more about Hack/Tip #2
  4. Write more about Hack/Tip #3
  5. Write more about Hack/Tip #4
  6. Write more about Hack/Tip #5

Level 2

If we keep the example of 5 Hacks/Tips for X, you can get 15 more pieces. That is 16 in total (n+3n).

The breakdown

  1. 5 Hacks/Tips for X (1)
  2. Write about each hack/tip (5)
  3. Do a Q&A post about each hack/tip (5)
  4. Write about the benefits of using each hack/tip (5)

These levels can be applied to or used for:

  1. Sections or subsections, that can stand alone
  2. Headings or sub-headings, that can stand alone
  3. Paragraphs, that can stand alone